Stop keyword stuffing. Stop creating specific, unthoughtful titles. Stop tailoring your content for robots. When was the last time you edited a post or created a title without SEO on your mind? It seems we are spending more time optimizing for robots than optimizing for humans.
People say SEO is an essential part of marketing, but we are forgetting one key principle; the best content wins. The judges? Your audience, not the robots parsing it. Keep SEO in the back of your mind, and your audience in the front. Not the other way around.
You know what Google’s algorithm loves? Inbound links. Want more? Stop optimizing your content for robots. If we create better content for humans, we receive more views, more links, and a higher ranking. Even Google is reminding us to focus on creating content, not optimizing it. They’ve already started punishing sites by the millions for being too optimized. Soon SEO will be a thing of the past. Popular opinion will rule and the best content will win. Period.
In a time where everything is keyword-ridden and over-optimized we have to remember who we’re actually talking to. It’s hard to find content that hasn’t been superficially altered for algorithm’s and parsers. Which presents an amazing opportunity for us. Want to stand out? Make your content human, not robotic.
Be thoughtful. Give titles, topics, and categories some thought. Feel free to be clever and have fun with names and concepts. Everyone may not appreciate your titles, but the few that do will love them. If you’re worried about SEO, you can always optimize the permalinks for the robots.
Be human. Show your personality. Tell stories. Be funny. Most importantly, be human. If we just wanted information, we’d go to Wikipedia. We go to blogs to share the human experience. We want to be entertained and amused. We want to feel connected.
Be engaging. Talk to your audience, not at them. Use simple language. Utilize visuals. Communicate complex thoughts in simple language. Strive to be easy to read.
Focus on creating for people, not robots. Don’t abolish your SEO efforts just yet, but for every minute spent on SEO, spend 10 on human optimization. What do you think, has the Internet become too robotic? If you enjoyed this article, I’m sure your friends will too. Find the share buttons below and click them!